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About Me

I’m a product-minded design leader working at the intersection of product strategy, design systems, and emerging technologies like AI. I specialize in building scalable foundations that help companies move faster, reduce technical debt, and deliver better experiences across complex ecosystems.

As a founding designer in multiple startups, I’ve learned how to tie design decisions directly to business outcomes.

I teach designers and product teams how to connect research, vision, and execution — turning user insights into prototypes in weeks, not months.

When I’m not working, you’ll find me hiking 🏔️, cycling 🚴‍♀️, or exploring the woods with my dog, Pixel 🦮. I share what I learn through educational content on this website, at thedesignsystem.guide or on my YouTube channel.

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My work

My LinkedIn

Here I share practical articles, the newest trends, and things I discover along the way. Join 40K followers. 🙌

Newsletter

Stay up to date with my latest articles and news.

The Design System Guide

A comprehensive guide to design systems

Youtube Channel

Through practical, screen-shared walkthroughs, you’ll learn real-world workflows, time-saving tips, and system-thinking to help you ship faster and smarter—whether you’re working solo or in a team.